Government agencies are coming forward to accuse JUUL of targeting young and underage people in its advertising with the sole purpose of making sure they develop a JUUL addiction. In 2016, the first ads for JUUL depicted only young people, and the company relied heavily on social media to spread its message. One ad showed a young man kissing a woman with a JUUL in his hand. Another showed a person in a hammock on a beach, with a cloud of vapor over his head. On Instagram and Facebook, Juul posted photos of Katy Perry with its device at the Golden Globes. Also, the nicotine flavors had children in mind. These included mango, strawberry lemonade, watermelon, grape and more.
Plus, the device looked like a USB that teenagers could hide and easily use without an adult knowing. There is no odor with the vape, and the smoke disappears quickly. There are other manufacturers of vape products, however, JUUL dominates the market. Before JUUL, less than 4% of high school students smoked. Now, 3.6 million do.
Vaping Tied to Popcorn Lung
In 2015, Harvard researchers found diacetyl, a flavoring chemical linked to cases of severe respiratory disease in more than 75% of flavored electronic cigarettes and refill liquids. The researchers also found tow other potentially harmful related compounds in many of the tested flavors, which included varieties with potential appeal to young people such as Cotton Candy, Fruit Squirts, and Cupcake.
These chemicals can cause the development of bronchiolitis obliterans, a serious lung disease that is irreversible, and commonly known as “popcorn lung”. Symptoms of popcorn lung include coughing, wheezing, and shortness of breath, similar to the symptoms of chronic obstructive pulmonary disease.
When heated, vape products can produce particles of heavy metals such as cadmium, chromium, lead, manganese, and nickel, all of which can become lodged in lung tissue.
How We Can Help
When you experience an injury, it can have devastating effects on your entire life. Compensation for injuries and damages could be available.
The recoverable losses include:
- Past and future medical expenses
- Lost wages
- Vaping detectors
- Metal detectors
- Cession programs
- Health/Emergency kits
- School counselors
- Resource officers
- Disciplinary staff
- Loss of an ability to work; and
- Pain and suffering
The Michael Brady Lynch Firm is experienced in product liability claims. Our law firm has an experienced team of trial lawyers who focus on the representation of plaintiffs in JUUL vaping lung lawsuits. We are handling individual litigation nationwide and currently accepting new electronic cigarette injury and death cases in all 50 states. Therefore, call today for a free consultation.